
I landed at 3pm in LA after a 17 hour journey from Manchester this morning and honestly believed that my event at Maxfield was the next day but no, that would be too kind. My itinerary states very clearly that they would like me in the store at 4pm. I just hope the home security officer doesn’t mind me slowing down a little rather than stopping for all that finger printing nonsense.

Ran into Chateau Marmont; shower, change and straight to Maxfield. The store looked beautiful, in the theme of ‘In Deep’ our new collection. Chivas Regal placed a 25 year old in my hand. Unfortunately it was a Whisky but it tasted pretty good at 5pm… after all its martini time somewhere.


The event was fantastic. Lisa Marie Presley came with her daughter and John Lithgow told me that one wing of Maxfield was actually funded out of the proceeds generated from his wife’s shopping habit there.
Had to leave by 8.30pm due to a zombie like state, the result of a very long day.
13th May; another day, another 5am call. Still dark. LAX bound. Trying Virgin America. This is the new domestic service offered by Virgin. Typical of the values important to the brand, the staff are all young and there is a slight nightclub feel when entering plane due to the blue low level lighting. Very CSI.
I recommend it.
Arrived at Boston. Big night tonight. One of our great friends and clients is one of the owners of the Boston Celtics.
We are courtside which is an extraordinary place to be. Only a blue painted line between my feet and the size 15 feet of the giants on the court.

This was play-off game, 6 out of a possible 7 depending on who won.
The opponents, Cleveland Cavaliers are home to the best player in the NBA LeBron James and the now older but legendary Shaquille O’Neil.

Even though James was unbelievable, the Celtics held them off to win and go onto the next and final round of the Eastern Conference facing the on form Orlando.
For those who have never been, an NBA game officially consists of four 12 minute periods. 48 minutes you would think. But of course not this is America. With the allotted TO’s and commercial breaks complete with synchronized cheers leaders (who appeared to be midgets against the likes of O’Neil). Clowns with canons firing rolled up shirts into the ecstatic crowd and blasting instructions to cheer; “D Fence” and “Go Celtics Go”. To a back beat from; Guns and Roses or to my surprise Gary Glitter. (Surely they must have heard about his indiscretions?)

Anyway, after all that the game lasts just over 3 hours and what a blast that is. One thing that QPR could adopt is the beer service that runs throughout the game. Brought to you in your seat by guys who must be blessed with photographic memories… with everyone dressed in green and chanting the same chants, they still manage to get the right beer to the right guy.
The next night and the reason for the trip to Boston was a PA in Neiman Marcus, our number 1 NM store. And for the first time in my career a client actually sang to me in the store! This was followed by a Gala fund raiser for the Boys and Girls Club of America. A charity which SW has supported for 5 years now. The beneficiaries are kids who for whatever the reason may be need a safe environment to go at any time.
We made a bespoke piece to be auctioned at the event to help boost the funds raised on the evening. This year we broke the previous year’s record by raising $100,000… not bad for a necklace called the Boston Chowder.
Home for 2 nights, then Dubai on Monday. Might try not drinking while I’m there… after all it isn’t easy to get a drink there at the best of times.
Blog off
SW