Our Values

WE'RE FIRESTARTERS...
We like causing trouble. We never ask permission. Why? Because we’re restless for change, for better, for different (and sometimes, just because it’s fun). We’re more punk than perfect, we’re rebels with a cause, we’re daring, eclectic and unpredictable. If people aren’t with us, they’re not meant to be.

WE'RE LEADERS, NOT FOLLOWERS...
Creativity is our thing. We’re inventors and re-inventors. We push the boundaries of design and fuse traditional craftsmanship with the latest innovations. We’re anything but ordinary.


WE'RE PURPOSEFUL...
Confident, but not arrogant. We have focus and energy. We understand what people and the world need, and that most of the time they’re not getting it. Like responsible sourcing and sustainable luxury. We care about protecting our environment and our global community. We’re trying to make something good happen, and we trust that people will join us.

WE'RE STORYTELLERS...
Because stories move people. Because stories stand out, and let people know what we stand for. Every piece, every collection, every campaign is a story. But they’re not stories about us, they’re stories about people. Stories about the world. Stories that matter.
