SHE’S KILLER – is the name of the track but also the mood for our latest backstage campaign. GIRL is the headline act of the dynamic two piece, Amy Newton and Dominic Greensmith, creating a new sound that is gaining fast attention. Channelling empowered energy, the song couldn’t be more apt in capturing the rebellious, bold and of course rock ‘n’ roll spirit of our collections.
Firstly, no one can take their eyes off the striking duo: Godi and Simon who are bringing the nonchalant energy whilst adorned in our latest collections. Featuring pieces from the most recent releases: CH₂ and New Cross but also a selection of our iconic pieces: Fly By Night, Magnipheasant, Lady Stardust, Thorn and England Made Me collections. We all know, the gig isn’t complete if there’s not a mix between the new and the classics.
Styled by Marcella Martinelli with a mix of casual yet luxury tailoring, including pieces from Ozwald Boateng’s collections in opulent fabrics, and one final fierce Lady Stardust look in a vintage patent leather dress. With photography by John Rowley, videography by Chloe Pemberton, make-up by Lisa Valencia, hair and grooming by Ciara McDonald, nails by Liga Tukmane and stage direction led by Stephen and Amy Webster, the team created an empowered energy on set.
“We wanted to create a raw and ‘backstage’ aesthetic for the 2021 campaign – particularly for the film – capturing the fun that goes on behind the scenes whilst we are on set doing what we love; bringing the exquisitely crafted pieces to rock ‘n’ roll life”. – Amy Webster
Powerful and rebellious, the resulting shots and BTS film reflect the mood of the collections which combine traditional craftsmanship with cutting edge processes and innovative design to create responsibly sourced jewellery that not only stands out, but also stands for something.
Discover the collections here.
